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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
The Proposal of Customer Satisfaction Enhancement of Plzensky Dvur Restaurant
 Marková, Denisa ; Babák, Dalibor (referee) ; Novák, Petr (advisor)
This bachelor´s thesis is concerned with the analysis of customer satisfaction of the restaurant Plzeňský dvůr. In the theoretical part it is concerned with the explanation of the fundamental terms which connect with these problems and methods of satisfaction recognition. In the practical part there is customer satisfaction determined by marketing research, which is based on enquiries through questionnaires. The result of this work is out put in the form of suggestions and recommendations, which should lead to an increase in the present level of customer satisfaction.
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The Proposal of Customer Satisfaction Enhancement of Plzensky Dvur Restaurant
 Marková, Denisa ; Babák, Dalibor (referee) ; Novák, Petr (advisor)
This bachelor´s thesis is concerned with the analysis of customer satisfaction of the restaurant Plzeňský dvůr. In the theoretical part it is concerned with the explanation of the fundamental terms which connect with these problems and methods of satisfaction recognition. In the practical part there is customer satisfaction determined by marketing research, which is based on enquiries through questionnaires. The result of this work is out put in the form of suggestions and recommendations, which should lead to an increase in the present level of customer satisfaction.
Detailed record
Loyalty of the customer of retail store as a competitive advantage
 Sluková, Kristýna ; Průša, Přemysl (advisor) ; Zapletalová, Šárka (referee)
This bachelor thesis is concerning with a loyalty of a customer in conditions of a retail store -- what means with his constancy and satisfaction -- as one of the competitive advantages. Every single healthy company should aspire to keep its customer apart and to stimulate him to next purchase. Such customer is than driving force of the company and he creates the greatest part of sales. Satisfaction itself does not suffice because satisfied customer does not have to come back. Loyal is such one who is returning regularly, glad and satisfied. As retail store I have chose an outdoor retail chain Rock Point which offers outdoor equipment and complements. This kind of retail store I have chose because I had found it more convenient for loyalty research than e.g. food stores are. The goal of this thesis is to detect if the Rock Point's customer is loyal and to make some recommendations for the future development of the company.
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